February 2, 2012

A Sign of the Times

Several months ago I returned to my hometown located in the central valley of California.  Something I noticed was the use of sign spinners to promote local businesses.  These folks stand on the corner with small signboards aimed at passing motorists.  Methods of varying degrees of involvement are engaged in attempts to attract attention.  They range from simply standing or pacing holding the sign to the more acrobatic.  Some dance with the sign while flipping and spinning it a la throwing a pizza dough in the air.  Some wear costumes and some border on performance art.  Some are even sign acrobats.  Take the guy at left for example.  Here he is doing a head stand holding the sign between his feet.  He also jumps and flips off the nearby wall all in the name of getting you to buy a six dollar pizza.